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Omega FM is a local radio station in Ouagadougou, Burkina Faso, having participated in a multi-media food safety awareness campaign.
Omega FM is a local radio station based in Ouagadougou, Burkina Faso. The station participated in an innovative nine-month campaign aimed at empowering urban consumers to purchase safer ready-to-eat chicken from street restaurants. This multi-media campaign including television, radio, billboards and social media showed significant effectiveness, with 60% of consumers recalling at least one campaign channel. The campaign improved food safety awareness, intention to purchase safer chicken and consumer knowledge about poultry safety risks.
Coverage: Locale | Platforms: FM
Format: Généraliste
Source currency: XOF | Updated: 2026-03-07
Omega FM
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Omega FM is a local radio station based in Ouagadougou, Burkina Faso. The station participated in an innovative nine-month campaign aimed at empowering urban consumers to purchase safer ready-to-eat chicken from street restaurants. This multi-media campaign including television, radio, billboards and social media showed significant effectiveness, with 60% of consumers recalling at least one campaign channel. The campaign improved food safety awareness, intention to purchase safer chicken and consumer knowledge about poultry safety risks.
Coverage: Locale | Platforms: FM
Format: Généraliste
Source currency: XOF | Updated: 2026-03-07
Omega FM is a local radio station in Ouagadougou, Burkina Faso, having participated in a multi-media food safety awareness campaign.