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Advertising sales partner of:RFI

TV, Radio, Press, Display, OOH. Build your media plan on our platform.
We validate your bookings with the media and handle their execution.

54countries
5media types
2,700+outlets listed

Buy media in Africa, on your terms.

No account: request a quote.
→With a free account: Generate a Media Mix, then refine it in Custom, or build your Custom Media Plan directly. No commitment.

Your single point of contact for turnkey campaigns across Africa.

How media buying in Africa works, in 3 steps

1

Travel

Explore freely, country by country, or let a recommendation take you there.

Travel
2

Reserve

Formats, time slots, rates, according to your target and your message.

Media selection
3

Plan and budget

Plan and budget are built automatically and adjust in real time. After review, you will receive a final quote.

Planning and budget

At the end of your campaign, you receive a post-campaign report: proof of what ran.

They Trusted Us


Media buying in Africa: frequently asked questions

How do I buy media in Africa from abroad?

MediaBuy Africa offers three ways to buy media in Africa. Request a quote without an account for one country, one media and one outlet. Generate a Media Mix recommendation from your target, budget and goals. Or build a Custom media plan by selecting each outlet, with dates and quantities. MediaBuy Africa then validates your bookings with the media and handles their execution.

How do I advertise in another country, such as Nigeria or Kenya?

Open the catalogue, choose the country, for example Nigeria or Kenya, then the media type: TV, radio, press, display or OOH. Each page lists the outlets with their information and rates. Add them to your media plan or request a quote.

Where can I find TV channels, radio stations and newspapers in an African country?

In the MediaBuy Africa catalogue, choose a country, then a media type: TV, radio, press, display or OOH. Each page lists the outlets of that country with their information and rates.

Which media can I buy in Africa?

TV, radio, press, display and out-of-home (OOH) advertising, in 54 African countries.

Can I run a pan-African campaign in several countries at once?

Yes. The Media Mix tool generates a recommendation split by country and by media from your target, budget and goals. You can then adjust it in Custom and add outlets from other countries.

Can MediaBuy Africa recommend a media plan for my budget?

Yes. Enter your target, budget and goals: in minutes, the Media Mix tool generates a media plan split by country and by media. It can be refined in Custom, with no commitment.

How much does media buying in Africa cost?

Rates depend on the country, the outlet, the format and the time slot. MediaBuy Africa shows the information and rates of each outlet. Your plan and budget are built automatically, and after review you receive a final quote. Service fees are set per media type and shown before you confirm.

Do I need an account to book media?

No account is needed to request a quote. A free account lets you generate a Media Mix and build a Custom media plan, with no commitment.

Is MediaBuy Africa a media buying agency?

MediaBuy Africa is an online media buying platform. You compare outlets and rates and build your media plan yourself. MediaBuy Africa then validates your bookings with the media owners and handles their execution: a single point of contact for your campaigns across Africa.

How is the post-campaign report presented?

At the end of your campaign, MediaBuy Africa sends you a post-campaign report: proof of what ran, media by media. For TV and radio, the broadcaster's certificate listing the spots aired. For press, the tear sheet: the page showing your ad. For billboards, photos of each site. For display, screenshots of the web pages where your banner appeared.