SABC 1 is South Africa's leading national generalist channel with over 32% market share, broadcasting in multiple official languages. It features popular local dramas, family entertainment, and diverse programming across the country.
SABC 1
search
Launched in 1982, SABC 1 (South African Broadcasting Corporation 1) is South Africa's flagship generalist television channel operated by the national public broadcaster. It commands 32% market share, making it the dominant player in South African television audiences. The channel broadcasts a diverse range of programming including hit dramas 'Isidingo', 'Generations', 'Uzalu' and 'Muvhango', as well as family entertainment, films and educational content. SABC 1 broadcasts in seven official languages (English, Zulu, Xhosa, Afrikaans, Sotho, Tswana, Venda, Tsonga, Ndebele) and is available on free-to-air terrestrial television, satellite (DStv channel 191), and digital platforms through its online streaming services.

Coverage: Nationale | Platforms: TNT, Satellite, Web

Channels: DStv 191

Audience: 1 — 32 market share

Genre: Généraliste

Flagship programs: Isidingo, Generations, Uzalo, Muvhango, The Cosby Show, Scandal!

Ad Sales: SABC Audience Services (SAS)

🌐 Official Website

Source currency: ZAR | Updated: 2026-03-06

SABC 1

To view pricing, develop your complete media plan and overall budget, please create an account for free and without commitment

Alternatively

You can request a personalized quote for this product.

TV broadcasting
Please fill out this form and we will send you a quote quickly.
Total : 0
Selection Daypart Nb.Spots
🌅 Early morning
☀️ Daytime
🍽️ Midday slot
⭐ Access prime time
⭐⭐ Prime time
🌙 After prime time
🌌 Late Night
TOTAL SPOTS 0
👤 Your Information
We will send the quote to this email address