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Radio Plus Madagascar (rebranded as UP TV in 2022) is a Malagasy generalist channel launched in 2019 through cooperation between TV Plus Madagascar and Startimes Media Madagascar, offering 100% entertainment with films, cultural programs and documentaries.
Radio Plus Madagascar, launched in 2019 as a partnership between TV Plus Madagascar and Startimes Media Madagascar, was rebranded as UP TV in June 2022. Available on channels 111 (DTT) and 769 (DTH), this Malagasy generalist channel follows the slogan « The channel for every one » by offering 100% entertainment programming. Flagship programs include UP Fashion (cultural show promoting Malagasy creation), Doc Choc (documentaries on Malagasy current events in Malagasy language), and series dubbed in Malagasy such as Los Bastardos. The channel targets a broad audience from children to adults, with advertising managed by Startimes Media Madagascar based in Ankorondrano, Antananarivo.
Coverage: Nationale | Platforms: DTT, DTH
Format: Généraliste / Variété
Flagship programs: UP Fashion, Doc Choc, Los Bastardos
Ad Sales: Startimes Media Madagascar
Commercial contact: https://www.journalmadagascar.com/contact/
Source currency: MGA | Updated: 2026-03-10
Radio Plus Madagascar
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Radio Plus Madagascar, launched in 2019 as a partnership between TV Plus Madagascar and Startimes Media Madagascar, was rebranded as UP TV in June 2022. Available on channels 111 (DTT) and 769 (DTH), this Malagasy generalist channel follows the slogan « The channel for every one » by offering 100% entertainment programming. Flagship programs include UP Fashion (cultural show promoting Malagasy creation), Doc Choc (documentaries on Malagasy current events in Malagasy language), and series dubbed in Malagasy such as Los Bastardos. The channel targets a broad audience from children to adults, with advertising managed by Startimes Media Madagascar based in Ankorondrano, Antananarivo.
Coverage: Nationale | Platforms: DTT, DTH
Format: Généraliste / Variété
Flagship programs: UP Fashion, Doc Choc, Los Bastardos
Ad Sales: Startimes Media Madagascar
Commercial contact: https://www.journalmadagascar.com/contact/
Source currency: MGA | Updated: 2026-03-10
Radio Plus Madagascar (rebranded as UP TV in 2022) is a Malagasy generalist channel launched in 2019 through cooperation between TV Plus Madagascar and Startimes Media Madagascar, offering 100% entertainment with films, cultural programs and documentaries.